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Backlinks remain one of the most powerful ranking signals in Google’s algorithm. To build a winning link profile, you need a reliable tool that helps you discover, audit, and monitor your backlinks. Moz’s Link Explorer is one of the most trusted names in this space — loved by SEO professionals for its accuracy, intuitive interface, and rich data. In this comprehensive guide, we’ll walk through everything you need to know about Moz’s Link Explorer: what it does, how to use it effectively, how it stacks up against the competition, and how you can access it without breaking the bank.

Table of Contents

What Is Moz’s Link Explorer?

Moz’s Link Explorer is a powerful backlink analysis tool built into the Moz Pro suite. It draws from Moz’s proprietary web index — one of the largest link databases in the industry — to give you a comprehensive picture of any website’s link profile. Whether you want to audit your own site, research a competitor, or prospect for link-building opportunities, Link Explorer provides the data you need.

The tool was previously known as “Open Site Explorer” before being rebuilt and relaunched as Link Explorer with a significantly larger index and improved metrics. Today it indexes over 44 trillion links, making it a formidable competitor to tools like Ahrefs and SEMrush.

Key Features of Moz’s Link Explorer

1. Backlink Index

At the heart of Link Explorer is its massive backlink index. You can enter any URL — a homepage, a specific page, or a subdomain — and instantly see all discovered inbound links. The data includes:

Linking domain
Anchor text used
Whether the link is follow or nofollow
Link type (image, redirect, text)
Discovery date and last seen date

2. Domain Authority (DA) and Page Authority (PA)

Moz pioneered the concept of Domain Authority (DA) — a 1–100 logarithmic score that predicts how likely a domain is to rank in search engines. Similarly, Page Authority (PA) scores individual pages. These metrics have become industry-standard benchmarks used by SEOs worldwide, even when working with other platforms.

Link Explorer shows you DA and PA for every linking domain and page, allowing you to quickly assess link quality at a glance.

3. Spam Score

Not all links are good links. Moz’s proprietary Spam Score flags potentially toxic domains on a scale of 1–100. High Spam Score links are red flags that could indicate link schemes, PBNs, or low-quality directories. This metric is invaluable during a link audit, especially if you’re trying to recover from a Google penalty.

4. Anchor Text Analysis

Over-optimised anchor text is a common cause of Penguin-related penalties. Link Explorer’s anchor text report shows you the exact distribution of anchors pointing to your site, helping you spot and correct unhealthy patterns before they become a problem.

5. Linking Domains

The “Linking Domains” report aggregates all inbound links by root domain. This is typically more useful than raw link count because it shows you the breadth of your link diversity. Google values links from many unique domains over multiple links from a single domain.

6. Inbound Links Over Time

You can track how your link profile has grown or shrunk over time. This timeline view is especially useful for diagnosing traffic drops — if you see a sudden loss of links, it often explains a ranking decline.

7. Lost and New Links

Link Explorer shows you recently acquired and recently lost links. Keeping an eye on lost links helps you reach out to webmasters to reinstate valuable backlinks, while monitoring new links helps you catch negative SEO attacks early.

8. Top Pages Report

The Top Pages report shows which pages on a domain attract the most links. This is a goldmine for competitor research — it tells you exactly what content earns backlinks in your niche, giving you a roadmap for your own content strategy.

9. Competitor Link Intersection

The Link Intersect feature (available within Moz Pro) shows you domains that link to your competitors but not to you. These are your highest-priority link prospects — if a site is already linking to multiple competitors, they’re clearly open to linking within your industry.

10. Compare Link Profiles

You can compare up to five domains side-by-side to see how their link profiles stack up. This is perfect for competitive gap analysis and setting realistic link-building KPIs.

How to Use Moz’s Link Explorer Step by Step

Step 1: Enter a URL

Navigate to Link Explorer and type in the URL you want to analyse. You can choose to analyse the exact URL, the page’s subdomain, or the entire root domain.

Step 2: Review the Overview Dashboard

The overview gives you a snapshot of the site’s DA, PA, total linking domains, total inbound links, and Spam Score. This is your 30-second health check for any domain.

Step 3: Dive Into Inbound Links

Click “Inbound Links” to see every discovered backlink. Filter by follow/nofollow, link type, and date range. Sort by DA to find your most authoritative links — or sort by Spam Score to identify risky links.

Step 4: Run an Anchor Text Audit

Head to the Anchor Text tab and check your anchor distribution. Ideally, most anchors should be branded, naked URL, or generic phrases. If you see your money keyword dominating anchor text, that’s a sign of over-optimisation.

Step 5: Identify Link-Building Opportunities

Search for competitor URLs in Link Explorer and export their linking domains. Cross-reference with your own profile to find sites that haven’t linked to you yet. These become your outreach targets.

Step 6: Monitor Regularly

Set up alerts in Moz Pro to be notified of new and lost links. Regular monitoring ensures you stay ahead of negative SEO and capitalise on emerging link opportunities.

Moz’s Link Explorer vs. Competitors

Moz Link Explorer vs. Ahrefs

Ahrefs is generally considered to have a larger and more frequently updated backlink index. Its “Site Explorer” offers similar features including backlink audit, lost links, referring domains, and anchor text reports. However, Ahrefs comes at a significantly higher price point. For many users, Moz offers a more budget-friendly entry point without sacrificing the core backlink data they need. If you want to access Ahrefs group buy at a fraction of the cost, that’s also an option worth exploring.

Moz Link Explorer vs. SEMrush

SEMrush’s Backlink Analytics module offers robust backlink data alongside competitive intelligence, PPC insights, and keyword research. SEMrush tends to focus more on marketing analytics broadly, while Moz has a stronger focus on core SEO metrics like DA and Spam Score. For a balanced view, many SEOs use both — you can explore SEMrush group buy options to reduce costs.

Moz Link Explorer vs. Majestic

Majestic specialises exclusively in link intelligence and offers metrics like Trust Flow and Citation Flow. For pure link research at scale, Majestic’s index is formidable. However, Moz’s integrated suite (with keyword research, on-page tools, and rank tracking) makes it more versatile for full-stack SEO campaigns.

Who Should Use Moz’s Link Explorer?

Bloggers and content creators who want to understand their link profile and benchmark against competitors.
SEO agencies managing multiple client sites needing reliable backlink data for reporting.
In-house SEO teams looking for a trustworthy, established tool with industry-standard metrics.
Link builders who need efficient prospecting and competitor research.
Digital PR professionals tracking earned media links from campaigns.

How to Buy Mozs Link Explorer at an Affordable Price from Toolsurf.com

Getting access to premium tools like Mozs Link Explorer doesn’t have to break the bank. Here’s how to get it through Toolsurf:

Visit the Toolsurf Store: Go to tools.toolsurf.com/cart
Search for the Product: Search for “Mozs Link Explorer” and click on “Buy Now”
Complete Your Purchase: Enter your details and complete the purchase process

That’s it! You’ll have access within minutes.

Why Choose Toolsurf to Buy Mozs Link Explorer?

💰 Save Up to 99% on Premium Tools
⚡ Get Access in Under 2 Minutes
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💸 24-Hour Money-Back Guarantee
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Moz’s Link Explorer Pricing

Moz’s Link Explorer is bundled within Moz Pro, which offers the following plans:

Starter: $49/month — limited crawl and keyword data
Standard: $99/month — suitable for growing businesses
Medium: $179/month — best for agencies and consultants
Large: $299/month — enterprise-scale usage

Moz also offers a 30-day free trial for new users. However, these prices add up quickly — especially for solopreneurs, freelancers, and small businesses. That’s where a group buy SEO tools service can be a game changer.

How to Get Moz’s Link Explorer at a Lower Cost

If you need access to premium SEO tools without paying full retail, Toolsurf is the answer. Toolsurf offers a group buy model where the cost of premium tools is shared among multiple users, dramatically reducing the per-user price. Through Toolsurf’s platform, you can gain access to Moz Pro — including Link Explorer — at a fraction of the standard subscription cost.

Toolsurf is one of the best group buy SEO tools platforms available in 2025, trusted by thousands of digital marketers worldwide. The platform is secure, reliable, and regularly updated to ensure seamless tool access.

Tips for Getting the Most Out of Moz’s Link Explorer

Combine DA with Spam Score

High DA alone doesn’t mean a link is valuable. Always cross-check with Spam Score. A DA 50 domain with a Spam Score of 70% is a toxic link, not an asset.

Focus on Referring Domains, Not Raw Links

10,000 links from 5 domains is far less valuable than 1,000 links from 1,000 unique domains. Always prioritise growing your referring domain count.

Monitor Competitors Monthly

Set a recurring reminder to run competitor link reports monthly. This keeps you aware of new link-building opportunities and emerging threats in your niche.

Disavow Toxic Links Wisely

Use the Spam Score data to build your Google Search Console disavow file. Only disavow links with both high Spam Score AND manual action risk — over-disavowing can actually hurt your rankings.

Use the API for Scale

Moz offers API access for developers and agencies needing to pull link data at scale. If you’re building custom dashboards or running large-scale link audits, the Moz API is well worth exploring. For API pricing specifics, check our dedicated guide on Moz Review and pricing details.

Common Questions About Moz’s Link Explorer

Is Moz’s Link Explorer free?

Moz offers limited free access to Link Explorer — you can perform a small number of searches per month without a subscription. For full access, a Moz Pro subscription is required. You can also start with a 30-day free trial.

How accurate is Moz’s link data?

Moz’s index is large and well-maintained, but no tool has 100% coverage of the web’s links. For the most complete picture, many SEOs cross-reference Link Explorer data with Ahrefs or SEMrush. That said, Moz’s DA and Spam Score metrics are among the most reliable and widely accepted in the industry.

How often is the link index updated?

Moz crawls the web continuously, with its index being refreshed on a rolling basis. New links may take days or even weeks to appear, depending on how frequently the linking domain is crawled.

Can I use Moz’s Link Explorer for disavow files?

Yes. Link Explorer is one of the most popular tools for generating disavow files. Export your full link profile, filter by Spam Score, and use the data to build your disavow list in Google Search Console format.

Verdict: Is Moz’s Link Explorer Worth It?

ToolSurf Verdict:

Moz’s Link Explorer is a reliable, feature-rich backlink analysis tool that earns its place in any serious SEO toolkit. Its DA and Spam Score metrics are industry-standard benchmarks, the interface is intuitive, and the data quality is solid. While Ahrefs may have a larger raw index, Moz’s integrated approach — combining link data with keyword research, rank tracking, and site audit tools — makes it exceptionally versatile.

For budget-conscious marketers, the cost of Moz Pro can feel steep. That’s why we recommend accessing it via Toolsurf’s group buy platform, where you can get full Moz Pro access at a significantly reduced price. Don’t let cost be a barrier to the backlink insights you need to compete.

Ready to supercharge your link-building strategy? Explore Toolsurf’s SEO group buy tools today and get access to Moz’s Link Explorer — and dozens of other premium tools — without the premium price tag.