
The Moz API is one of the most widely used SEO data APIs in the world. It gives developers, agencies, and data scientists programmatic access to Moz’s industry-leading metrics — Domain Authority (DA), Page Authority (PA), Spam Score, backlink data, and more. If you’re building an SEO dashboard, integrating SEO data into a CRM, or automating link quality checks at scale, the Moz API is a powerful option. In this comprehensive guide, we’ll cover every aspect of Moz API pricing in 2025: what access tiers exist, what data each tier unlocks, how rate limits work, and how to access Moz Pro (which includes API access) at a significantly reduced cost.
What Is the Moz API?

The Moz API (formerly the Mozscape API) is Moz’s programmatic data interface. It allows developers to integrate Moz’s proprietary SEO metrics directly into their own applications, tools, and workflows. Key capabilities include:
- Domain Authority (DA) and Page Authority (PA) — Moz’s logarithmic metrics for predicting ranking potential
- Spam Score — A 0–100% metric indicating the likelihood that a domain has spammy characteristics
- Link data — Backlinks, linking domains, anchor text, and link attributes
- SERP data — Keyword ranking data for any URL
- Ranking keywords — Keywords a URL ranks for in Google
- Keyword metrics — Search volume, keyword difficulty, and opportunity scores
The API is particularly popular among:
- Agencies building white-label SEO dashboards for clients
- SaaS companies integrating SEO scores into their platforms
- Data analysts running large-scale link quality audits
- Freelancers automating repetitive SEO reporting tasks
Moz API Pricing: What Are the Options?
Free API Access (Limited)
Moz offers a free API tier for developers who want to test the API before committing to a paid plan. The free tier includes:
- 10 rows of data per query — limited data per API call
- 25 free queries — once consumed, additional queries require a paid plan
- Access to basic DA/PA and link data endpoints
- No commercial use restrictions for testing purposes
The free tier is sufficient for exploring the API’s capabilities and building a proof of concept, but is not suitable for production use.
Moz Pro API Access (Bundled With Moz Pro)
API access is included with all Moz Pro plans, with the amount of API access scaling with your plan tier. Moz Pro pricing in 2025:
| Moz Pro Plan | Monthly Price | Annual Price (per month) | API Access |
|---|---|---|---|
| Starter | $49/month | $39/month | Limited API queries |
| Standard | $99/month | $79/month | 10,000 rows/month |
| Medium | $179/month | $143/month | 35,000 rows/month |
| Large | $299/month | $239/month | 70,000 rows/month |
“Rows” refer to individual data points returned per API query. For example, requesting DA for a batch of 100 URLs consumes 100 rows.
Moz API Standalone Plans (For Developers)
For developers who need API access without the full Moz Pro suite (keyword tracking, site audit, etc.), Moz offers standalone API plans:
- API Level 1: Starts at approximately $49/month — basic DA/PA and link data
- API Level 2: Higher row limits and access to additional endpoints
- Enterprise API: Custom pricing for high-volume commercial applications
Contact Moz’s sales team for precise current pricing on standalone API plans, as these are typically customised based on volume requirements.
What Endpoints Does the Moz API Provide?
URL Metrics
The most commonly used endpoint. Submit a URL (or batch of URLs) and receive:
- Domain Authority
- Page Authority
- Spam Score
- Linking root domains
- Total external links
- MozRank (link popularity score)
Link Data
Request backlink data for any URL including:
- Anchor text distribution
- Follow/nofollow link breakdown
- Linking page DA and PA
- Link discovery dates
Keyword Metrics
Access keyword data including monthly search volume, keyword difficulty, organic CTR opportunity, and priority scores. This endpoint is particularly useful for automating keyword research workflows.
SERP Analysis
Retrieve SERP data for any keyword including the top-ranking URLs and their associated metrics.
How Moz API Rate Limits Work
The Moz API uses a row-based consumption model. Each API endpoint response returns a certain number of rows. Here’s how it works in practice:
- Requesting metrics for 1 URL = 1 row consumed
- Requesting metrics for 50 URLs in a batch call = 50 rows consumed
- Requesting 10 backlinks for a URL = 10 rows consumed
Row limits reset monthly on your billing anniversary. Overages beyond your plan’s row limit result in API calls being throttled or rejected — not in surprise charges.
Common Use Cases for the Moz API
Bulk DA/PA Checking
Agencies often need to assess the authority of hundreds or thousands of link prospects at once. The Moz API allows batch URL submission, making it efficient to check DA/PA for large lists of domains from outreach spreadsheets.
White-Label SEO Dashboards
SaaS companies and agencies build client-facing SEO dashboards that pull live Moz data via the API. Clients see their DA, backlink count, and Spam Score without needing their own Moz login.
Automated Reporting
Schedule monthly API calls to pull updated metrics for client domains and automatically populate reports in Google Sheets, Looker Studio, or custom business intelligence platforms.
Link Audit Automation
During a link audit, you may need to assess the quality of thousands of linking domains. Automating Spam Score checks via the API significantly accelerates this process.
Competitor Monitoring
Track DA changes for competitor domains over time by scheduling regular API calls and storing the results. This helps you benchmark your link-building efforts against competitors.
Is the Moz API Worth the Price?
The value of the Moz API depends heavily on your use case:
- High value for agencies running bulk link prospecting, white-label dashboards, and automated reporting workflows
- Medium value for individual SEOs who occasionally need bulk DA checks but don’t need full dashboard integration
- Lower value for users who only need DA/PA data for a handful of sites — the Moz Pro interface is more efficient for manual use than building API integrations
For most SEO professionals, the Moz Pro subscription (which includes both the interface and API access) offers better overall value than a standalone API plan.
How to Access Moz Pro (Including API) at a Lower Cost
If the Moz Pro price feels steep, the best solution is a group buy through Toolsurf. Toolsurf offers access to Moz Pro — including its Link Explorer, keyword tools, rank tracking, and API access — at a fraction of the standard subscription cost.
Toolsurf is the leading group buy SEO tools platform, trusted by thousands of digital marketers globally. By pooling subscription costs across multiple users, Toolsurf makes premium tools like Moz Pro genuinely accessible for freelancers, solopreneurs, and small agencies. You can also read our comprehensive Moz Review to understand the full value of the platform before purchasing.
In addition to Moz, Toolsurf provides access to Ahrefs, SEMrush, and dozens of other premium SEO platforms at comparably affordable prices — making it one of the best group buy SEO tools services in 2025.
Moz API vs. Ahrefs API vs. SEMrush API — Which Is Best?
Moz API
Best known for DA and Spam Score — the most widely referenced third-party link metrics. Excellent for link quality assessment and white-label dashboards where DA is an accepted benchmark.
Ahrefs API
Provides access to Ahrefs’ enormous backlink index and keyword data. Ahrefs API pricing is significant (typically only available on Enterprise plans), making it better suited for large organisations with budget for premium API access.
SEMrush API
SEMrush’s API offers comprehensive data including backlinks, keywords, traffic estimates, and competitive intelligence. Like Ahrefs, SEMrush API access is typically a premium add-on.
For most agencies and developers, Moz’s API provides the best balance of pricing, data quality, and ease of use — particularly given that DA remains the most universally understood authority metric across the industry.
Verdict: Moz API Pricing
The Moz API is a well-priced, reliable data interface for developers and agencies that need programmatic access to SEO authority metrics at scale. The inclusion of API access within Moz Pro plans makes it particularly good value — you’re paying for the full SEO suite and getting API access as part of the package.
For those who want Moz Pro (and its API) at a more accessible price, Toolsurf’s group buy model is the smartest path. Start accessing Moz Pro via Toolsurf’s group buy SEO tools platform today and get the data you need to build better SEO workflows without the full enterprise price tag.
How to Buy Moz Api Pricing at an Affordable Price from Toolsurf.com
Getting access to premium tools like Moz Api Pricing doesn’t have to break the bank. Here’s how to get it through Toolsurf:
- Visit the Toolsurf Store: Go to tools.toolsurf.com/cart
- Search for the Product: Search for “Moz Api Pricing” and click on “Buy Now”
- Complete Your Purchase: Enter your details and complete the purchase process
That’s it! You’ll have access within minutes.
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