Moz Pricing 2025: Is Moz Pro Worth It? Plans & Costs Compared 2026: Plans, Features & Best Deals Compared

Moz is one of the most recognized names in the SEO industry — creator of Domain Authority (DA), Spam Score, and the widely-used Moz Pro SEO platform. But with a growing field of competitors, understanding Moz pricing and how it compares to alternatives is more important than ever before deciding to subscribe.

In this comprehensive guide, we’ll explore every Moz Pro pricing tier, what each plan includes, how Moz stacks up against Ahrefs and Semrush, and how to access Moz’s tools at a lower cost.

Moz Pro Pricing Overview (2025)

All plans come with a 30-day free trial — one of the most generous trial periods in the SEO tool industry. Annual billing saves approximately 20%.

Moz Pro Starter: $49/month

The Starter plan is Moz’s most affordable entry point, designed for small websites and beginner SEOs:

• 1 user seat
• 1 campaign (website project)
• 50 tracked keyword rankings
• Keyword Explorer — 100 keyword queries/month
• Link Explorer — 20 link queries/month
• Site crawl — 100,000 pages/month
• On-page optimization
• Basic reporting

The Starter plan is genuinely useful for small business owners who need basic rank tracking and occasional keyword research. At $39/month (annual), it’s the most affordable professional SEO tracking plan from a major provider.

However, the limits — particularly 50 tracked keywords and 1 campaign — are very restrictive. Growing websites or any multi-site manager will quickly outgrow Starter.

Moz Pro Standard: $99/month

The Standard plan is a significant step up, most suitable for active bloggers, in-house marketers, and small agencies:

• 1 user seat
• 3 campaigns
• 300 tracked keyword rankings
• Keyword Explorer — 150 queries/month
• Link Explorer — 30 link queries/month
• Site crawl — 400,000 pages/month
• Branded/custom reports
• On-page optimization scores
• MozBar Premium (browser extension)

At $79/month (annual), Standard is Moz’s most popular individual plan. The 300 keyword tracking limit is workable for smaller sites and local SEO. The 3-campaign limit supports managing your own site plus a couple of client projects.

Moz Pro Medium: $179/month

The Medium plan is built for growing agencies and teams actively managing multiple clients:

• 2 user seats
• 10 campaigns
• 900 tracked keyword rankings
• Keyword Explorer — 300 queries/month
• Link Explorer — 70 link queries/month
• Site crawl — 2,000,000 pages/month
• Branded, client-ready reports
• Page Optimization for unlimited keywords

The jump from Standard to Medium is significant: 10 campaigns (vs. 3), 900 keyword positions (vs. 300), and 2 included user seats. For agencies with 5–10 active SEO clients, Medium is often the right home.

Moz Pro Large: $299/month

The Large plan covers high-volume agency needs:

• 3 user seats
• 25 campaigns
• 1,900 tracked keyword rankings
• Keyword Explorer — 500 queries/month
• Link Explorer — 100 link queries/month
• Site crawl — 5,000,000 pages/month
• Full reporting suite

How to Buy Moz Pricing at an Affordable Price from Toolsurf.com

Getting access to premium tools like Moz Pricing doesn’t have to break the bank. Here’s how to get it through Toolsurf:

1. Visit the Toolsurf Store: Go to tools.toolsurf.com/cart
2. Search for the Product: Search for “Moz Pricing” and click on “Buy Now”
3. Complete Your Purchase: Enter your details and complete the purchase process

That’s it! You’ll have access within minutes.

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Large is appropriate for agencies managing 15–25+ active SEO clients who rely on Moz for rank tracking and reporting. At $239/month (annual), it provides substantial capacity.

Moz Local Pricing: Separate Product

Moz also offers Moz Local, a separate product focused on local SEO and citation management:

• Lite: $14/month per location (annual)
• Preferred: $20/month per location (annual)
• Elite: $33/month per location (annual)

Moz Local is separate from Moz Pro and designed specifically for businesses with physical locations that need to manage NAP (Name, Address, Phone) consistency across directories.

What Makes Moz Unique vs. Competitors?

Domain Authority (DA) & Page Authority (PA)

Moz created Domain Authority and Page Authority — metrics that have become industry standards referenced across the entire SEO industry, even by people who don’t use Moz. These scores (1–100) predict how well a site or page will rank in search results. While competitors have developed similar metrics (Ahrefs’ DR, Semrush’s Authority Score), Moz’s DA remains the most widely recognized link metric in the industry.

Spam Score

Moz’s Spam Score is another unique metric that identifies potentially low-quality or spammy links pointing to your site — useful for link audit and disavow workflows.

MozBar Browser Extension

MozBar is a free Chrome extension (with premium features for Pro subscribers) that displays DA, PA, and link metrics directly in your browser as you search Google. This is a favorite tool of content marketers doing quick competitor research.

Beginner-Friendly Interface

Moz consistently receives high marks for usability. Its learning curve is gentler than Ahrefs or Semrush, making it a popular first professional SEO tool for in-house marketers without deep technical SEO backgrounds.

Moz Pro vs. Ahrefs vs. Semrush: Which Is Best Value?

Moz’s key advantages: lower starting price, longer free trial, and easier learning curve. Its limitations: smaller backlink database and keyword data compared to Ahrefs and Semrush.

Is Moz Pro Worth the Money in 2025?

When Moz Pro Is Worth It:

• You’re new to SEO and need an accessible, well-documented platform
• Local SEO is a significant part of your work
• You primarily use DA/PA for link prospecting and client reporting
• Budget is a constraint and you need a capable tool for under $100/month
• You value Moz’s educational resources and community

When Moz Pro Might Not Be Enough:

• You need comprehensive backlink data for competitive link analysis (Ahrefs wins)
• You need deep keyword research at scale (Semrush wins)
• You’re managing 10+ client sites (Medium plan’s cost becomes comparable to competitors)

How to Get Moz Pro Cheaper

1. Annual Billing (Save 20%)

Annual billing knocks 20% off all Moz Pro plans. Standard drops from $99/month to $79/month — saving $240/year.

2. 30-Day Free Trial

Moz’s 30-day free trial is one of the most generous in SEO — take full advantage before committing.

3. Moz for Agencies (Negotiated Pricing)

Agencies spending significant amounts with Moz can sometimes negotiate better rates. Contact Moz’s enterprise sales team.

4. Group Buy Services

For the greatest savings, group buy platforms provide shared Moz Pro access at dramatically reduced prices. ToolSurf’s Moz group buy offers a cost-effective way to access Moz Pro’s keyword research and link analysis without a full subscription.

You can also bundle Moz access with other tools — including Semrush group buy and Ahrefs group buy — giving you the strengths of all three major SEO platforms at a fraction of the combined retail cost.

Moz Pricing FAQ

Does Moz offer a free plan?

Moz doesn’t offer a permanent free plan for Moz Pro. The MozBar browser extension is free with limited data. Moz also provides free tools at moz.com/free-seo-tools.

Can I add users to my Moz Pro plan?

Additional users can be added to any plan. The Medium plan includes 2 seats and the Large includes 3. Extra seats beyond included users cost additional per month.

Does Moz have a refund policy?

Moz offers refunds within the first 30 days for new subscribers. This makes trying Moz risk-free.

Is Moz still relevant compared to Ahrefs and Semrush?

Yes — Moz remains highly relevant, especially for its beginner accessibility, DA/PA metrics, and MozBar extension. However, Ahrefs and Semrush have surpassed Moz in raw data volume and some feature categories.