Cold outbound is still the fastest way to generate B2B leads — but most people do it wrong. Modern
Outbound is the definitive training program for building a predictable outbound sales machine using
today’s most effective techniques: multi-channel sequences, AI-powered personalization, and data-driven
targeting. Now available through ToolSurf’s group buy for just $0.99/month.
Whether you’re a startup founder looking for your first 100 customers, a sales development rep trying to hit
quota, or an agency owner scaling client acquisition, Modern Outbound provides the exact playbooks, templates,
and frameworks used by top-performing outbound teams at companies generating $10M+ in pipeline annually.
What is Modern Outbound?
Modern Outbound is a comprehensive training program and resource library designed to teach you the current
state-of-the-art in B2B cold outreach. Unlike outdated cold calling scripts or generic email templates from
2020, Modern Outbound reflects the reality of 2026’s buyer landscape — where prospects are bombarded with 100+
sales emails per week and traditional approaches get ignored.
The program covers the entire outbound pipeline: researching ideal customer profiles (ICPs), identifying
decision-makers, crafting personalized multi-channel sequences (email + LinkedIn + video + phone), handling
objections, and converting cold conversations into booked meetings. It’s built by practitioners who have
personally generated millions in outbound pipeline.
Modern Outbound isn’t just theory — it includes real-world email sequences that achieved 50%+ open rates and 15%+
reply rates, LinkedIn message templates with proven response rates, and call scripts that get past gatekeepers.
Every technique is backed by data from thousands of real outbound campaigns.
Why Choose ToolSurf’s Group Buy?
The full Modern Outbound program typically costs $99+ per person. Through ToolSurf’s group buy model, you get
complete access to all training materials, templates, and resources for just $0.99/month. This
makes enterprise-grade sales training accessible to solo founders, freelancers, and small teams who can’t
justify the full price tag.
With ToolSurf, you also get access to complementary tools like Ahrefs for prospect
research and Semrush for
competitive intelligence — creating a complete lead generation and conversion toolkit for under $3/month total.
Key Features
1. Multi-Channel Sequence Builder
Learn to build outbound sequences that combine email, LinkedIn, video messages, and phone calls into a cohesive
flow. The program provides proven sequence architectures (touch patterns, timing, channel order) that maximize
reply rates while minimizing unsubscribes.
2. AI-Powered Personalization Framework
Mass personalization at scale using AI tools. Learn how to research prospects in 30 seconds and generate
personalized opening lines that feel hand-crafted. The framework uses company news, job changes, tech stack
signals, and social activity as personalization hooks.
3. ICP and Buyer Persona Development
Step-by-step methodology for defining your Ideal Customer Profile (ICP) based on firmographic, technographic, and
behavioral data. Includes worksheets for mapping decision-making units and identifying the right entry points
within target organizations.
4. Proven Email Templates and Sequences
Access a library of 50+ battle-tested cold email templates organized by use case: initial outreach, follow-ups,
breakup emails, referral requests, and re-engagement sequences. Each template includes performance benchmarks
and customization guidelines.
5. LinkedIn Social Selling Playbook
Complete LinkedIn outreach framework covering profile optimization, connection request messaging, InMail
strategies, content-based warming, and the “warm-to-cold” engagement technique that generates 3x higher response
rates than cold InMails alone.
6. Cold Calling Scripts and Frameworks
Phone scripts for getting past gatekeepers, voicemail strategies that get callbacks, and conversation frameworks
for discovery calls. Includes objection handling matrices for the 20 most common sales objections.
7. Data and Tool Stack Recommendations
Curated recommendations for outbound tools: email platforms (Instantly, Lemlist, Smartlead), data providers
(Apollo, ZoomInfo, Lusha), LinkedIn automation, CRM setup, and analytics dashboards. Includes configuration
guides for maximum deliverability.
8. Email Deliverability Masterclass
Technical guide to ensuring your outbound emails actually land in the inbox. Covers domain authentication (SPF,
DKIM, DMARC), warm-up protocols, sending volume limits, reply rate optimization, and blacklist avoidance
strategies.
9. Metrics and Reporting Dashboard
Templates for tracking outbound KPIs: emails sent, open rates, reply rates, meetings booked, pipeline generated,
and conversion rates by sequence, rep, and ICP segment. Includes benchmark comparisons against industry
averages.
10. Scaling Playbook
How to scale from solo outbound to a full SDR team. Covers hiring, training, ramping, quota setting, territory
planning, and building repeatable processes that maintain quality at volume.
Use Cases
Startup Founders
Generate your first 100 customers through systematic cold outreach without hiring an expensive sales team. Modern
Outbound’s solo-founder sequences are designed to produce meetings with 2-3 hours of daily effort.
Sales Development Representatives
Level up your outbound skills with proven techniques from top-performing SDRs. Hit quota consistently by applying
multi-channel sequences and AI personalization at scale.
Agency Owners
Build a predictable client acquisition pipeline using outbound as your primary growth channel. The
agency-specific templates are tailored for service-based businesses.
Freelancers and Consultants
Stop relying on referrals and inbound marketing alone. Use Modern Outbound’s outreach frameworks to proactively
reach your ideal clients and maintain a consistent pipeline.
Step-by-Step Guide to Getting Started
- Access the program through ToolSurf’s group buy for $0.99/month
- Complete the ICP Workshop to define your ideal customer profile
- Build your prospect list using the data enrichment techniques taught in Module 3
- Set up your email infrastructure following the deliverability masterclass
- Launch your first sequence using the provided templates as starting points
- Track results and iterate based on the metrics framework
Pros and Cons
| Pros ✅ | Cons ❌ |
|---|---|
| Comprehensive multi-channel approach | Requires time commitment to implement fully |
| 50+ proven email templates included | B2B focus — not applicable to B2C |
| AI personalization frameworks for scale | Some recommended tools have separate costs |
| Email deliverability masterclass is excellent | Phone scripts may need regional adaptation |
| Practical, data-backed — not just theory | |
| LinkedIn social selling playbook included |
Who Should Use Modern Outbound?
- B2B founders who need a predictable pipeline without expensive sales hires
- SDRs looking to master multi-channel outbound tactics
- Agency owners who want to scale beyond referrals
- Revenue leaders building or optimizing their outbound team’s playbook
- Freelancers who want proactive client acquisition strategies
Tips for Getting the Most Out of It
- Start with ICP definition — skipping this step means targeting the wrong prospects
- Test templates, don’t copy them — adapt every template to your unique voice and offering
- Prioritize deliverability — a perfect email that lands in spam is worthless
- Track everything from day one — use the metrics templates to identify what works
- Multi-channel is mandatory — email-only outbound has poor results in 2026
- Pair with research tools — use SEO tools to research prospects’ content strategy and find personalization hooks
Verdict
Modern Outbound is one of the most practical and actionable sales training programs available. Unlike flashy
courses that promise overnight results, it teaches the systematic, data-driven approach that actually works in
today’s saturated B2B landscape. At $0.99/month through ToolSurf, it’s an absolute no-brainer for anyone doing
cold outreach.
Frequently Asked Questions (FAQ)
Is Modern Outbound suitable for beginners?
Yes. The program starts with foundational concepts (ICP definition, email basics) and progressively covers
advanced techniques (multi-channel automation, AI personalization). Beginners can start with the core email
sequences and layer in advanced tactics over time.
Does Modern Outbound work for B2C businesses?
It’s primarily designed for B2B sales, where you’re reaching out to business decision-makers. Some principles
(like email personalization) apply to B2C, but the sequences and scripts are built for business contexts.
What tools do I need alongside Modern Outbound?
At minimum: an email outreach platform (Instantly or Lemlist recommended), a data provider for building prospect
lists, and a CRM. All recommended tools have free tiers or affordable options.
How quickly can I expect results?
Most practitioners see their first booked meetings within 2-4 weeks of launching their first sequence, assuming
proper email warmup (which takes 2 weeks). Full pipeline impact typically takes 60-90 days.
Can I use Modern Outbound for my entire sales team?
The training content is designed to be shared with teams. Through ToolSurf’s group buy, your entire team can
access the materials for a single $0.99/month subscription.
Does it include LinkedIn automation tools?
It includes LinkedIn outreach strategies and templates, but the actual automation tools (like LinkedIn Sales
Navigator or outreach automation software) are separate subscriptions. The program recommends specific tools and
covers how to configure them.
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