
Moz has been a cornerstone of the SEO industry since its founding, but in 2026, many users are looking for a
Moz alternative that offers more features, better data accuracy, or lower pricing. Whether
you’re frustrated by Moz’s limited backlink index, its relatively slow crawler, or simply want to explore what
else is available, this guide covers the 10 best alternatives to Moz Pro.
We’ve tested each tool hands-on and compared them across key factors: keyword research capabilities, backlink
analysis depth, site audit features, reporting quality, and — critically — pricing. If budget is a concern,
we’ll also show you how to access most of these tools for a fraction of their retail price.
Why Look for a Moz Alternative?

Moz Pro remains a solid tool, but it has several limitations that drive users to explore alternatives:
- Smaller backlink index: Moz’s link index is significantly smaller than Ahrefs’ or
Majestic’s, meaning you see fewer of your actual backlinks - Slower crawling: Moz’s crawlers update data less frequently than competitors, so your data
can be weeks old - Pricing: Starting at $99/month for the Standard plan, Moz isn’t the cheapest option —
especially when competitors offer more features at similar price points - Limited PPC features: Unlike Semrush, Moz doesn’t include paid advertising tools
- Keyword difficulty accuracy: Some SEO professionals find Moz’s KD scores less accurate than
Ahrefs’ or Semrush’s
How to Buy Moz Alternative at an Affordable Price from Toolsurf.com
Getting access to premium tools like Moz Alternative doesn’t have to break the bank. Here’s how to get it through Toolsurf:
- Visit the Toolsurf Store: Go to tools.toolsurf.com/cart
- Search for the Product: Search for “Moz Alternative” and click on “Buy Now”
- Complete Your Purchase: Enter your details and complete the purchase process
That’s it! You’ll have access within minutes.
Why Choose Toolsurf to Buy Moz Alternative?
- 💰 Save Up to 99% on Premium Tools
- ⚡ Get Access in Under 2 Minutes
- 🔒 99.9% Uptime Guarantee
- 💸 24-Hour Money-Back Guarantee
- 🎧 Avg. 5-Minute Response Time for Support
👉 Get Moz Alternative at Toolsurf Now
Top 10 Moz Alternatives Compared
| Tool | Best For | Retail Price | ToolSurf Price | Top Feature |
|---|---|---|---|---|
| Ahrefs | Backlink analysis | $99-$999/mo | $0.99/mo | Largest backlink index |
| Semrush | All-in-one SEO + PPC | $129-$499/mo | $0.99/mo | 40+ tools in one platform |
| SE Ranking | Budget-friendly all-in-one | $44-$191/mo | — | Best value for small teams |
| SpyFu | Competitor intelligence | $39-$79/mo | $0.99/mo | Historical PPC/SEO data |
| Serpstat | Multi-domain analysis | $69-$499/mo | — | Domain batch analysis |
| Majestic | Link intelligence | $49-$399/mo | — | Trust Flow/Citation Flow metrics |
| Ubersuggest | Beginners | $29-$99/mo | — | Most beginner-friendly interface |
| Mangools | Keyword research | $29-$129/mo | — | KWFinder keyword difficulty |
| SimilarWeb | Traffic intelligence | $149+/mo | — | Most accurate traffic estimates |
| Surfer SEO | Content optimization | $89-$219/mo | $0.99/mo | Real-time content scoring |
1. Ahrefs — Best Overall Moz Alternative
Ahrefs is the most commonly cited Moz alternative and for good reason. Its backlink index is the
largest in the industry (over 35 trillion known links), dwarfing Moz’s index. For anyone whose primary SEO
concern is link building and backlink analysis, Ahrefs is the clear winner.
Beyond backlinks, Ahrefs offers excellent keyword research (Keywords Explorer), a thorough site audit tool, rank
tracking, and competitive analysis features. Its Content Explorer tool lets you find content ideas based on
what’s already getting shared and linked to in your niche.
Why switch from Moz? Larger backlink index, more frequent data updates, better content gap
analysis, and more accurate keyword difficulty scores. Access it through Ahrefs group buy for just
$0.99/month.
2. Semrush — Best All-in-One Platform
Semrush is the most comprehensive SEO tool available, offering 40+ individual tools covering SEO, PPC, content
marketing, social media, and competitive research. If Moz feels limited, Semrush will feel like upgrading from a
bicycle to a sports car.
Standout features include its Keyword Magic Tool (the largest keyword database), Position Tracking with daily
updates, and the Site Audit tool that checks 130+ on-page and technical issues. The Advertising Research tool —
something Moz doesn’t offer at all — reveals competitors’ Google Ads strategies.
Why switch from Moz? Far more features, PPC tools included, larger keyword database, and better
competitive intelligence. Available for $0.99/month through Semrush group buy.
3. SE Ranking — Best Budget Alternative
SE Ranking offers most of Moz’s features at roughly half the price. It includes keyword research, rank tracking,
backlink analysis, site audits, and competitor analysis. The interface is clean and intuitive, making it
suitable for SEO beginners.
Its unique Marketing Plan feature provides a step-by-step checklist for optimizing any website, which is
particularly helpful for freelancers managing multiple client sites.
4. SpyFu — Best for Competitor Research
SpyFu specializes in showing you exactly what your competitors are doing in both SEO and PPC. It reveals every
keyword they rank for, every Google Ad they run, and their estimated monthly ad spend. This historical data goes
back 16+ years, giving you unprecedented competitive intelligence.
5. Serpstat — Best for Multi-Domain Analysis
Serpstat excels at analyzing multiple domains simultaneously, making it ideal for agencies managing many client
websites. Its Batch Analysis tool lets you compare hundreds of domains at once for key metrics.
6-10. Niche-Specific Alternatives
Majestic is the gold standard for pure link intelligence with its proprietary Trust Flow and
Citation Flow metrics. Ubersuggest (by Neil Patel) is the most beginner-friendly option with a
generous free tier. Mangools offers the most user-friendly keyword research experience with
KWFinder. SimilarWeb provides the most accurate website traffic estimates. Surfer
SEO takes a content-first approach with real-time optimization scoring.
Feature-by-Feature: Moz vs. Top Alternatives
| Feature | Moz | Ahrefs | Semrush |
|---|---|---|---|
| Backlink Index Size | Medium | ⭐ Largest | Large |
| Keyword Database | Large | Very Large | ⭐ Largest |
| Site Audit Depth | Good (70+ checks) | Good | ⭐ Best (130+ checks) |
| PPC/Ads Tools | ❌ None | Limited | ⭐ Comprehensive |
| Social Media Tools | ❌ None | ❌ None | ⭐ Yes |
| Content Optimization | Basic | Content Explorer | SEO Writing Assistant |
| Local SEO Tools | ⭐ Best | Limited | Good |
| Free Tools | MozBar, DA Checker | Webmaster Tools | Limited free |
| Unique Metric | Domain Authority | Domain Rating | Authority Score |
When to Stick with Moz
Despite its limitations, Moz is still the best choice for certain use cases:
- Local SEO: Moz Local is one of the best local SEO tools available, with citation management
and review monitoring - Domain Authority: If DA is a key metric in your workflow (many link building campaigns use
it), staying with Moz’s proprietary metric makes sense - MozBar Chrome extension: The free browser extension remains one of the most popular SEO
tools for quick on-page analysis - SEO education: Moz’s Whiteboard Friday videos and Beginner’s Guide to SEO are unmatched
resources
Frequently Asked Questions (FAQ)
Is Ahrefs better than Moz?
For backlink analysis and keyword research, yes. Ahrefs has a significantly larger backlink index and more
frequent data updates. However, Moz is better for local SEO and its Domain Authority metric remains the industry
standard for many link builders.
What’s the cheapest Moz alternative?
Through group buy SEO tools, you can
access Ahrefs, Semrush, and SpyFu for $0.99/month each — making any of them cheaper than Moz’s $99/month
starting price. For retail pricing, Ubersuggest at $29/month is the most affordable.
Can I use multiple SEO tools together?
Absolutely. Many SEO professionals use Ahrefs for backlink analysis and Semrush for keyword research and site
audits. Through group buy services, running multiple tools is cost-effective at under $3/month total.
Is Semrush a good replacement for Moz?
Semrush is the most comprehensive replacement, offering everything Moz does plus PPC tools, social media
management, and content marketing features. It’s the best choice if you want a single platform that covers all
digital marketing channels.
What’s the best free Moz alternative?
Google Search Console combined with Google Analytics covers the fundamentals for free. Ubersuggest’s free tier
provides limited keyword research. For a more complete free experience, Ahrefs Webmaster Tools offers basic site
audit and backlink checking capabilities.
Will I lose Domain Authority data if I switch?
Yes, DA is proprietary to Moz. However, Ahrefs has Domain Rating (DR) and Semrush has Authority Score — both
serve the same purpose. Most SEO professionals consider DR and Authority Score equally or more reliable than DA.
🏆 ToolSurf Verdict: Moz Alternatives
The best Moz alternative depends on your needs: Ahrefs for
backlink analysis, Semrush for all-in-one capability, or SpyFu for competitor intelligence. Through
ToolSurf, you can access all three for $2.97/month total — less than 1/30th of Moz’s
starting price.
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