Moz Pricing Plan 2025: Which Moz Pro Plan Is Right for You? 2026: Plans, Features & Best Deals Compared

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Choosing the right Moz pricing plan can feel overwhelming when you’re staring at four tiers with different feature limits, keyword caps, and project allowances. Overspend and you’re wasting budget. Underspend and you hit frustrating limitations mid-project.

This guide eliminates the guesswork. We’ll walk through every Moz Pro pricing plan in detail, explain exactly who each plan is built for, compare the value against Ahrefs and Semrush, and share strategies to access Moz’s tools at the lowest possible cost.

All Moz Pricing Plans at a Glance (2025)

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Three pricing boxes: Basi

FeatureStarter ($49/mo)Standard ($99/mo)Medium ($179/mo)Large ($299/mo)
Annual Price (per mo)$39$79$143$239
User Seats1123
Campaigns (Projects)131025
Tracked Keywords503009001,900
Keyword Explorer Queries100/mo150/mo300/mo500/mo
Link Explorer Queries20/mo30/mo70/mo100/mo
Pages Crawled/Month100K400K2M5M
On-Page Optimization
Branded Reports
MozBar Premium

All plans include a 30-day free trial — Moz’s trial is the most generous in the SEO tool industry. Annual billing saves approximately 20% across all tiers.

Moz Starter Plan: $49/month ($39/mo Annual)

Who It’s For

The Starter plan targets solo website owners, bloggers, and small business owners managing a single website who need basic professional SEO tools.

What You Get

  • 1 campaign to track your website’s SEO performance
  • 50 tracked keyword rankings with weekly position updates
  • 100 Keyword Explorer queries per month for keyword research
  • 20 Link Explorer queries per month for backlink analysis
  • 100,000 pages crawled per month for site audit purposes
  • On-page optimization recommendations
  • Basic reporting dashboard

Starter Plan Verdict

At $39/month (annual), Starter is the cheapest professional SEO platform from a major provider. It’s perfect for someone who needs to track a handful of important keywords and perform occasional competitive research. However, the 50-keyword limit and single campaign make it a poor choice for anyone managing multiple sites or doing active keyword research at scale.

Moz Standard Plan: $99/month ($79/mo Annual)

Who It’s For

The Standard plan is Moz’s most popular tier, aimed at active bloggers, freelance SEO consultants, in-house marketers, and small business owners who manage 2–3 websites.

What You Get

  • 3 campaigns for multi-site tracking
  • 300 tracked keyword rankings
  • 150 Keyword Explorer queries per month
  • 30 Link Explorer queries per month
  • 400,000 pages crawled per month
  • MozBar Premium (browser extension with advanced DA/PA data)
  • Branded and custom reporting
  • On-page optimization with actionable scores

Standard Plan Verdict

Standard is the sweet spot for most individual SEOs. The 300 keyword tracking limit covers the core terms for a small to medium website, and 3 campaigns let you monitor your site plus a couple of client projects or competitor sites. MozBar Premium alone — showing DA and PA directly in search results — is a huge time-saver for content marketers and link prospectors.

At $79/month (annual), Standard offers substantial value. It’s cheaper than Ahrefs Lite ($108/month annual) and Semrush Pro ($117.33/month annual), making Moz the most affordable option among the big three SEO platforms.

Moz Medium Plan: $179/month ($143/mo Annual)

Who It’s For

The Medium plan is built for growing SEO agencies, in-house teams at mid-size companies, and freelancers managing multiple client accounts simultaneously.

What You Get

  • 10 campaigns for managing multiple client websites
  • 900 tracked keyword rankings
  • 300 Keyword Explorer queries per month
  • 70 Link Explorer queries per month
  • 2,000,000 pages crawled per month
  • 2 user seats (includes one additional team member)
  • Full branded reporting suite for client deliverables
  • Unlimited on-page optimization queries

Medium Plan Verdict

The Medium plan represents a significant step up from Standard. The jump from 3 to 10 campaigns and from 300 to 900 tracked keywords makes this viable for agencies managing 5–10 active client accounts. The inclusion of 2 user seats is notable — both Ahrefs and Semrush charge $45–$100/month for additional users on comparable plans.

At $143/month (annual), Medium is competitively priced for multi-client management. The 2 included user seats alone would cost $90–$200/month extra on competing platforms.

Moz Large Plan: $299/month ($239/mo Annual)

Who It’s For

The Large plan targets established SEO agencies and enterprise marketing teams managing 15+ active client websites or large multi-domain operations.

What You Get

  • 25 campaigns for extensive client management
  • 1,900 tracked keyword rankings
  • 500 Keyword Explorer queries per month
  • 100 Link Explorer queries per month
  • 5,000,000 pages crawled per month
  • 3 user seats included
  • Full reporting and analysis suite
  • Priority crawling and data processing

Large Plan Verdict

The Large plan is Moz’s highest standard tier, offering substantial capacity for agency operations. At $239/month (annual), it’s considerably cheaper than equivalent tiers from Ahrefs ($449/month for Advanced) and Semrush ($499.95/month for Business) — while including 3 user seats that competitors charge extra for.

However, agencies managing 25+ clients may find even the Large plan’s limits stretched. At that scale, it’s worth comparing Moz Large against Semrush’s Business plan to see which tool’s specific features better align with your agency’s workflow.

Moz Pricing Plan Comparison: Finding Your Fit

Here’s a decision framework based on common use cases:

Your SituationRecommended PlanMonthly Cost (Annual)
Single website, basic SEO trackingStarter$39/mo
Blogger or freelancer, 1–3 sitesStandard$79/mo
Small agency, 5–10 clientsMedium$143/mo
Growing agency, 15–25 clientsLarge$239/mo
Budget-conscious, need full featuresGroup buy accessFraction of retail

Moz vs. Ahrefs vs. Semrush: Value Comparison

The three major SEO platforms serve different strengths:

  • Choose Moz if: Budget is a priority, you value DA/PA metrics, you need a beginner-friendly interface, or local SEO is important to your business
  • Choose Ahrefs if: Backlink analysis and link building are your primary activities, you need the freshest crawl data, or you work heavily in competitive link intelligence
  • Choose Semrush if: You need an all-in-one suite covering SEO, PPC, content marketing, and social media, or you value the broadest keyword database

How to Buy Moz Pricing Plan at an Affordable Price from Toolsurf.com

Getting access to premium tools like Moz Pricing Plan doesn’t have to break the bank. Here’s how to get it through Toolsurf:

  1. Visit the Toolsurf Store: Go to tools.toolsurf.com/cart
  2. Search for the Product: Search for “Moz Pricing Plan” and click on “Buy Now”
  3. Complete Your Purchase: Enter your details and complete the purchase process

That’s it! You’ll have access within minutes.

Why Choose Toolsurf to Buy Moz Pricing Plan?

  • 💰 Save Up to 99% on Premium Tools
  • Get Access in Under 2 Minutes
  • 🔒 99.9% Uptime Guarantee
  • 💸 24-Hour Money-Back Guarantee
  • 🎧 Avg. 5-Minute Response Time for Support

👉 Get Moz Pricing Plan at Toolsurf Now

For many professionals, the ideal approach is accessing multiple tools rather than choosing just one. Through group buy SEO tools, you can access Moz, Ahrefs, and Semrush together at a fraction of the combined retail cost — getting the best capabilities of all three platforms.

How to Save Money on Moz Pricing

1. Annual Billing (20% Off)

The simplest savings strategy. Annual billing reduces every plan by approximately 20%:

  • Starter: $49 → $39/mo (save $120/year)
  • Standard: $99 → $79/mo (save $240/year)
  • Medium: $179 → $143/mo (save $432/year)
  • Large: $299 → $239/mo (save $720/year)

2. 30-Day Free Trial

Moz’s 30-day free trial is the most generous in the industry. Use it fully before committing to any paid plan. Test all features, track your keywords, run site audits, and perform competitor analysis during the trial to make an informed decision.

3. Start Lower, Upgrade Later

If you’re unsure which plan you need, start with Starter or Standard. Moz makes it easy to upgrade mid-cycle if you find you need more capacity. This avoids overpaying from the start.

4. Group Buy Access

For the absolute lowest cost, ToolSurf’s Moz group buy provides full access to Moz Pro features — including Keyword Explorer, Link Explorer, site audits, and rank tracking — at a fraction of the direct subscription price. This is especially valuable for freelancers, students, and small businesses where every dollar counts.

Moz Pricing Plan FAQ

Can I change my Moz plan at any time?

Yes, you can upgrade or downgrade your Moz Pro plan at any time. Upgrades take effect immediately. Downgrades take effect at the next billing cycle. Ensure your current usage fits within the lower plan’s limits before downgrading.

Does Moz offer student or nonprofit discounts?

Moz has offered educational and nonprofit pricing in the past through their community programs. Contact Moz support directly to inquire about current discount availability.

What payment methods does Moz accept?

Moz accepts all major credit cards (Visa, Mastercard, American Express) for subscription payments. Invoice-based billing may be available for enterprise customers.

Can I add more users to my Moz plan?

Yes, additional user seats can be purchased on any plan. The Starter and Standard plans include 1 seat, Medium includes 2, and Large includes 3. Extra seats cost additional per month beyond the included count.

Is there a Moz Pro API available?

Yes, Moz offers the Moz Links API (formerly Mozscape API) as a separate paid product starting at $100/month. The API provides programmatic access to DA, PA, and link data for custom integrations and bulk analysis.

🏆 ToolSurf Verdict: Moz Pricing Plan

Best Plan for Individuals: Moz Standard at $79/month (annual) — the perfect balance of features, keyword tracking, and affordability for solo SEOs and freelancers.

Best Plan for Agencies: Moz Medium at $143/month (annual) — 10 campaigns and 2 included user seats make this the most cost-effective agency entry point among major SEO platforms.

Best Value Overall: Take the 30-day free trial, then lock in annual billing on the right plan. For maximum savings, ToolSurf’s Moz group buy delivers full Moz Pro capabilities at a fraction of the retail cost — ideal for budget-conscious professionals who need enterprise-grade SEO tools.

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