Make (Integromat) Pricing 2026: Plans, Costs & Automation Tool Guide 2026: Plans, Features & Best Deals Compared

Make, formerly known as Integromat, has become one of the most popular workflow automation platforms available today. Whether you’re a solopreneur automating simple tasks or an enterprise orchestrating complex multi-step integrations, understanding Make pricing is essential before committing to the platform. In this comprehensive 2026 guide, we break down every plan, feature tier, operation limit, and hidden cost so you can make an informed decision about which Make plan is right for you.

Automation tools have evolved significantly over the past few years, and Make stands at the forefront with its visual workflow builder, extensive app integrations, and flexible pricing model. But with multiple plans and add-on options, it can be confusing to figure out exactly what you’ll pay. That’s why we’ve put together this detailed pricing analysis for 2026.

What Is Make (Integromat)?

Make is a powerful visual automation platform that allows users to connect apps, services, and APIs to create automated workflows—called “scenarios” in Make’s terminology. Originally launched as Integromat in 2012, the platform rebranded to Make in 2022 to reflect its broader vision of enabling anyone to build, automate, and innovate without writing code.

The platform is known for its intuitive drag-and-drop interface, which uses a visual flow diagram to map out automations. Unlike some competitors that rely on linear step-by-step configurations, Make allows users to create complex branching workflows with multiple paths, error handling, and conditional logic—all within a visual canvas.

Make integrates with over 1,800 apps and services, including Google Workspace, Slack, Shopify, HubSpot, Salesforce, Notion, Airtable, and many more. It also offers an HTTP module for connecting to virtually any API, making it incredibly versatile for both simple and advanced automation scenarios.

For digital marketers and SEO professionals looking to streamline their workflows, combining Make with powerful group buy SEO tools can create a formidable automation stack that saves time and money.

Make Pricing Overview 2026

As of 2026, Make offers five distinct pricing tiers designed to serve everyone from individual hobbyists to large organizations. The pricing model is primarily based on the number of operations (actions executed within your scenarios), the number of active scenarios you can run, and the data transfer limits.

Here’s a quick snapshot of the current Make pricing structure:

All paid plans come with the option to purchase additional operations if you exceed your monthly allocation. The annual billing option provides a significant discount—typically around 15-20%—making it the recommended choice for users who plan to use Make long-term.

Make Free Plan: What You Get

Make’s free plan is an excellent starting point for anyone who wants to explore automation without financial commitment. It includes 1,000 operations per month, 2 active scenarios, and a 5-minute minimum interval between scenario executions. While this is quite limited, it’s enough to test the platform and build simple automations.

With the free plan, you get access to most of the app integrations, the visual scenario builder, and basic error handling. However, you won’t have access to advanced features like custom variables, priority execution, or advanced scheduling options.

The free plan is ideal for:

• Testing and evaluating the platform before upgrading
• Running very basic personal automations
• Learning how visual automation works
• Students and hobbyists who need minimal automation

One limitation worth noting is the 100 MB data transfer cap on the free plan. If you’re working with file transfers, image processing, or data-heavy workflows, you’ll likely need to upgrade fairly quickly.

Core Plan Breakdown

The Core plan is Make’s entry-level paid tier, priced at $9.00/month when billed annually or $10.59/month on a month-to-month basis. It comes with 10,000 operations per month and removes many of the restrictions found on the free plan.

Key features of the Core plan include:

• Unlimited active scenarios – No more being limited to just 2 scenarios
• 1-minute minimum interval – Scenarios can run every minute instead of every 5 minutes
• Unlimited data transfer – No cap on the amount of data processed
• Access to all integrations – Full access to Make’s library of 1,800+ app connections
• Two-factor authentication – Enhanced security for your account
• Scenario execution logging – Review past executions for debugging

The Core plan represents strong value for solopreneurs and small business owners who need reliable automation without advanced features. At roughly $9/month, it’s competitively priced against alternatives like Zapier and n8n’s cloud offering.

Pro Plan Breakdown

The Pro plan is where Make really starts to shine for power users and professionals. At $16.00/month (annual billing) or $18.82/month (monthly billing), it adds several advanced features that make complex automation workflows significantly more manageable.

Additional features in the Pro plan include:

• Custom variables – Store and reuse values across scenarios
• Priority execution – Your scenarios get priority in the execution queue
• Full-text execution log search – Quickly find specific executions
• Operations usage flexibility – Better tools for monitoring and managing operation consumption
• Custom functions – Create reusable functions for complex data transformations
• API access – Programmatic access to manage your Make account

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For SEO professionals and digital marketers, the Pro plan is often the sweet spot. It provides enough power to automate content workflows, keyword tracking, rank monitoring, and reporting. Paired with the best group buy SEO tools, you can create an incredibly efficient marketing operations stack.

Teams Plan Breakdown

The Teams plan is designed for collaborative environments where multiple team members need to build, manage, and monitor automations. Priced at $29.00/month per user (annual billing) or $34.12/month (monthly), it adds robust team management and collaboration features.

Team-specific features include:

• Team roles and permissions – Assign different access levels to team members
• Shared scenarios – Collaborate on scenarios with your team
• Team operations pool – Share operations across your entire team
• Shared connections – Team members can use shared app connections
• Scenario templates – Create and share reusable scenario templates
• Advanced team analytics – Monitor usage and performance across the team
• Audit logs – Track changes and activity for compliance

The Teams plan is ideal for marketing agencies, development teams, and growing companies where multiple people need to contribute to automation efforts. The shared operations pool is particularly valuable because it allows flexible allocation of resources based on actual usage patterns.

Enterprise Plan

The Enterprise plan is Make’s top-tier offering, designed for large organizations with complex automation needs, strict security requirements, and high-volume operation demands. Pricing is custom and requires contacting Make’s sales team directly.

Enterprise-exclusive features include:

• Dedicated infrastructure – Isolated environment for enhanced performance and security
• Custom operation limits – Tailored to your organization’s specific needs
• SSO/SAML integration – Single sign-on for enterprise identity management
• Dedicated account manager – Personalized support and guidance
• 99.9% SLA – Guaranteed uptime for mission-critical workflows
• Advanced security controls – IP whitelisting, data residency options, and more
• Premium support – Priority support with faster response times

Understanding Make Operations

One of the most important concepts to understand when evaluating Make pricing is the operation model. An “operation” in Make is defined as any action performed by a module in your scenario. This includes reading data, creating records, sending messages, transforming data, or any other action a module performs.

Here’s what counts as operations:

Understanding this model is crucial for optimizing your operation usage. A scenario with 5 modules that processes 100 items could consume anywhere from 100 to 500 operations depending on how it’s structured. Strategic use of filters (which are free) and efficient scenario design can dramatically reduce your operation consumption.

Plan Comparison Table

Here’s a comprehensive side-by-side comparison of all Make plans to help you quickly identify the differences:

Add-Ons and Extra Costs

Beyond the base plan pricing, Make offers several add-ons that can affect your total cost. Understanding these extras is essential for accurate budget planning.

Additional Operations

If you exceed your monthly operation allocation, you can purchase additional operations. The cost varies by plan, but typically ranges from $3.50 to $8 per 10,000 additional operations. For high-volume users, this can add up quickly, so it’s important to monitor your usage and consider upgrading to a higher plan if the add-on costs consistently exceed the price difference.

Additional Team Members

On the Teams plan, each additional team member adds to your monthly cost. The per-user pricing model means that larger teams will pay proportionally more, but the shared operations pool can offset this by allowing more efficient resource utilization.

Premium Apps

While most of Make’s integrations are included in all plans, some premium or specialized connectors may have additional costs or require specific plan tiers. Always check the integration catalog before committing to a plan to ensure your required apps are available.

Data Storage

Make provides data storage for scenario execution logs and intermediate data. While the included storage is generally sufficient for most users, heavy usage with large data payloads may require monitoring. The data store feature, which allows you to create simple databases within Make, is included in all paid plans.

Make vs Competitors Pricing

To put Make’s pricing in context, let’s compare it with the major alternatives in the automation space:

Make consistently offers one of the best value propositions in the automation market. Its free plan is significantly more generous than Zapier’s (1,000 operations vs. 100 tasks), and its paid plans start at nearly half the cost. Additionally, Make’s visual builder is widely considered the most sophisticated, allowing for complex branching logic that competitors struggle to match.

When combined with a comprehensive SEO analysis tool, Make becomes even more powerful. For a detailed look at one of the top SEO platforms you can connect with Make, check out our in-depth Semrush review to understand how these tools complement each other.

Who Should Use Each Plan?

Choosing the right Make plan depends heavily on your specific use case, volume requirements, and team size. Here’s our recommendation breakdown:

Free Plan – Best For

The free plan works well for individuals who are just getting started with automation, students learning about workflow design, or anyone who wants to evaluate the platform before committing financially. It’s also suitable for very light personal automations like forwarding specific emails or syncing calendar events.

Core Plan – Best For

Solopreneurs, freelancers, and small business owners who need reliable automation for everyday tasks. If you run an e-commerce store, manage social media accounts, or need to automate repetitive administrative tasks, the Core plan provides excellent value at $9/month.

Pro Plan – Best For

Digital marketers, SEO professionals, consultants, and technical users who need advanced features like custom variables, API access, and priority execution. The Pro plan is the sweet spot for most professional users who run complex multi-step automations regularly.

Teams Plan – Best For

Marketing agencies, development teams, and growing businesses where multiple people need to collaborate on automations. The shared operations pool and team management features make it much easier to coordinate automation efforts across departments.

Enterprise Plan – Best For

Large organizations with stringent security requirements, high-volume automation needs, and dedicated support expectations. If you need SSO, custom SLAs, or dedicated infrastructure, the Enterprise plan is your only option.

Tips to Save Money on Make

Here are proven strategies to reduce your Make costs while maintaining powerful automation capabilities:

1. Use annual billing – Save 15-20% compared to monthly billing on all paid plans
2. Optimize scenario design – Use filters (free) instead of unnecessary action modules to reduce operation consumption
3. Consolidate scenarios – Combine related automations into single scenarios where possible to reduce overhead
4. Use webhooks instead of polling – Webhook-triggered scenarios only consume operations when events actually occur, unlike polling triggers that check at regular intervals
5. Monitor your usage dashboard – Make provides detailed analytics about your operation consumption; review it monthly to identify optimization opportunities
6. Schedule non-urgent scenarios – Run batch operations during off-peak hours to reduce execution costs on higher tiers
7. Leverage data stores – Use Make’s built-in data store feature to cache frequently accessed data instead of making repeated API calls
8. Start with the Free plan – Begin with the free tier to understand your actual operation needs before upgrading

Smart optimization can often reduce your operation consumption by 30-50%, potentially allowing you to stay on a lower-cost plan. These savings become even more significant when you’re building a comprehensive digital marketing toolkit alongside your automation platform.

Popular Make Automation Use Cases in 2026

Make’s versatility makes it suitable for a wide range of automation scenarios. Here are some of the most popular use cases in 2026:

Marketing Automation

Automate social media posting, email campaign triggers, lead scoring, content distribution, and marketing analytics reporting. Connect your CRM with email marketing platforms, social media schedulers, and analytics tools for a fully automated marketing pipeline.

E-commerce Operations

Sync inventory across multiple sales channels, automate order processing and fulfillment, generate invoices, update product listings, and manage customer support tickets. Make integrates seamlessly with Shopify, WooCommerce, and other major e-commerce platforms.

SEO Workflow Automation

Automate keyword tracking, rank monitoring, backlink analysis, content publishing workflows, and SEO reporting. By connecting Make with group buy SEO tools, you can create powerful automated SEO pipelines that save hours of manual work every week.

Project Management

Sync tasks across project management tools, automate status updates, generate progress reports, and manage team notifications. Make works well with tools like Asana, Trello, Monday.com, and ClickUp.

Data Integration

Move data between databases, spreadsheets, CRMs, and analytics platforms. Make excels at transforming and routing data between systems that don’t natively integrate with each other.

What’s New in Make for 2026

Make has introduced several significant updates in 2026 that affect both functionality and pricing considerations:

• AI-powered scenario suggestions – Make now uses AI to recommend scenario optimizations and reduce operation consumption
• Enhanced error handling – New retry logic and error routing options reduce failed executions
• Improved performance – Faster scenario execution times mean operations complete more quickly
• Expanded integration library – Over 200 new app integrations added in 2026
• Better analytics dashboard – More detailed insights into operation usage and scenario performance
• Template marketplace – A growing library of pre-built scenario templates for common use cases

These improvements make Make an even more compelling choice in the automation platform market, especially when you consider the relatively modest pricing compared to the value delivered.