
In this hands-on SpyMatrics review, we’ll break down everything you need to know about this ad
intelligence platform — the good, the bad, and the ugly. We’ve spent weeks testing SpyMatrics across multiple
use cases (affiliate marketing, e-commerce product research, agency competitive analysis) to give you an honest
assessment that goes beyond surface-level feature lists.
Ad spy tools have become essential for paid advertisers in 2026. With rising CPMs and increased competition
across Facebook, Google, and native ad platforms, launching campaigns without competitive intelligence is like
driving blindfolded. But with a dozen ad spy tools competing for your budget, does SpyMatrics actually deliver
on its promises? Let’s find out.
SpyMatrics at a Glance

| Category | Details |
|---|---|
| Tool Type | Multi-platform ad intelligence |
| Platforms Covered | Facebook, Google, Native, YouTube |
| Best For | Media buyers, affiliates, e-commerce |
| Retail Pricing | $50-$200+/month |
| ToolSurf Price | $0.99/month |
| Free Trial | Limited/varies |
| Our Rating | ⭐⭐⭐⭐ (4/5) |
First Impressions: Interface & Usability
SpyMatrics greets you with a clean, functional dashboard that prioritizes utility over visual flair. The main
navigation is intuitive: search bar front and center, with platform filters (Facebook, Google, Native, YouTube)
easily accessible. For experienced marketers, the interface feels natural within minutes.
For beginners, there’s a moderate learning curve. The sheer volume of filters and data points can feel
overwhelming initially — you can filter by advertiser, keyword, country, language, ad format, date range,
engagement level, and more. But once you understand the filtering logic, it becomes second nature.
We particularly appreciated the search speed. Queries across millions of ads return results in under 3 seconds,
which is competitive with (or faster than) alternatives like AdSpy and BigSpy. The landing page previews load
quickly too, which matters when you’re reviewing dozens of competitor pages in a session.
Feature Deep-Dive
Ad Search & Discovery: ⭐⭐⭐⭐⭐ (5/5)
The core search functionality is SpyMatrics’ strongest feature. We searched for ads across 15 different niches
(fitness, SaaS, finance, beauty, supplements, education, home goods, gaming, pet products, outdoor gear, and
more) and consistently found relevant, recent results.
The keyword search is particularly powerful when combined with filters. Searching “keto” on Facebook filtered to
US-only and sorted by longest-running ads immediately revealed the most successful supplement and diet programs
in the space. This kind of filtered research that would take hours of manual ad library browsing takes seconds
in SpyMatrics.
Landing Page Intelligence: ⭐⭐⭐⭐⭐ (5/5)
This is where SpyMatrics truly shines. Every ad links to a captured snapshot of the landing page behind it. You
can see the complete page design, copy, offer structure, pricing, and conversion elements without actually
visiting the page (which could trigger retargeting pixels).
The landing page data is honestly more valuable than the ad creative data. Ads get attention, but landing pages
close the sale. Being able to analyze competitors’ landing page funnels — their headline formulas, social proof
placement, CTA button styling, pricing presentation, and objection handling — is invaluable for optimizing your
own conversion rates.
Performance Estimation: ⭐⭐⭐½ (3.5/5)
SpyMatrics provides estimated impressions, engagement rates, and ad spend for each campaign. We have mixed
feelings about this feature. The directional data is useful — you can generally tell which ads are getting high
engagement vs. low — but the absolute numbers should be taken with a grain of salt.
In our testing, we compared SpyMatrics’ spend estimates for our own campaigns against actual spend data. The
estimates were typically within a 30-50% margin, which is useful for relative comparisons but not for precise
competitor budgeting.
Multi-Platform Coverage: ⭐⭐⭐⭐ (4/5)
SpyMatrics covers the major platforms (Facebook, Google, native networks, YouTube), which puts it ahead of
single-platform tools like AdSpy (Facebook-only). However, the depth of data varies by platform. Facebook
coverage is the deepest and most comprehensive, while YouTube and native ad data can feel thinner in smaller
niches.
Competitor Tracking: ⭐⭐⭐⭐ (4/5)
Setting up competitor tracking is straightforward — enter a domain and SpyMatrics monitors their ad activity
across platforms. Alerts notify you when competitors launch new campaigns, which is excellent for staying
responsive to competitive moves.
Our only criticism is that alert customization could be more granular. We’d love to set alerts for specific
creative types (e.g., “alert me only when Competitor X launches a new video ad”) rather than receiving
notifications for all activity.
E-Commerce Product Research: ⭐⭐⭐⭐ (4/5)
For dropshippers and e-commerce entrepreneurs, SpyMatrics is a powerful product research tool. Filter for Shopify
ads, sort by engagement, and you can quickly identify trending products being advertised most aggressively.
Cross-reference with Ahrefs
for SEO potential on those same products.
Affiliate Marketing Research: ⭐⭐⭐⭐½ (4.5/5)
SpyMatrics excels at affiliate research. You can search by affiliate network (ClickBank, MaxBounty, etc.), filter
for affiliate-specific ad formats, and identify which offers are being promoted most heavily. The landing page
capture is especially valuable for studying affiliate funnels.
SpyMatrics vs. AdSpy vs. BigSpy
| Category | SpyMatrics | AdSpy | BigSpy |
|---|---|---|---|
| Platforms | FB, Google, Native, YT | Facebook only | FB, Google, TikTok, YT |
| Database Size | Large | Very Large (FB-focused) | Very Large |
| Landing Pages | ⭐ Comprehensive | Limited | Good |
| Affiliate Focus | ⭐ Strong | ⭐ Strong | Moderate |
| Search Speed | Fast | Fast | Moderate |
| UI/UX | Clean, functional | Basic but effective | Modern, polished |
| Retail Price | $50-$200/mo | $149/mo | Free-$99/mo |
| ToolSurf Price | $0.99/mo | — | — |
| Best For | All-around ad intel | Facebook specialist | Multi-platform + TikTok |
Our Take
If you only run Facebook Ads, AdSpy has the largest Facebook-specific database. If you need TikTok coverage,
BigSpy is the better choice. But for comprehensive multi-platform ad intelligence at the best
price, SpyMatrics through ToolSurf at $0.99/month is unbeatable.
What We Loved
- Landing page capture quality — detailed, fast-loading, and covering entire funnels
- Search speed and filtering depth — returns relevant results in seconds
- Multi-platform coverage — one tool for FB, Google, native, and YouTube
- Affiliate research capabilities — best-in-class for affiliate marketers
- Competitor tracking with alerts — stay on top of competitive moves passively
- Trend analysis — macro-level insights identify industry shifts early
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What Could Be Improved
- Performance estimates accuracy — useful directionally but shouldn’t be trusted for precise
budgeting - YouTube/native data depth — less comprehensive than Facebook data in smaller niches
- Alert customization — limited options for filtering which competitor activities trigger
notifications - Learning curve for beginners — the wealth of filters can be overwhelming initially
- No TikTok coverage — a notable gap as TikTok Ads continues to grow
Who SpyMatrics Is Perfect For
- Media buyers managing $5K+/month in ad spend — the competitive intelligence easily pays for
itself in reduced testing costs - Affiliate marketers — the combination of ad creative + landing page intelligence is
essential for identifying profitable offers and angles - E-commerce entrepreneurs — product research features help identify winning products before
investing in inventory - Marketing agencies — competitive analysis reports impress clients and inform strategy with
market evidence
Who Should Look Elsewhere
- TikTok-only advertisers — SpyMatrics doesn’t cover TikTok; consider BigSpy instead
- SEO-only marketers — if you don’t run paid ads, SpyMatrics won’t be useful; invest in Semrush or Ahrefs instead
- Complete beginners to advertising — learn the fundamentals of ad creative and targeting
first; spy tools are most valuable when you understand what you’re looking at
Pricing Analysis
SpyMatrics’ retail pricing ranges from $50-$200+/month depending on the plan tier. For professional media buyers
spending thousands on ads, this is a reasonable investment — finding one winning creative concept can generate
many multiples of the subscription cost in ROI.
However, for freelancers, solo marketers, and small teams, the retail price can be hard to justify — especially
when you’re already paying for other marketing tools. This is where the ToolSurf group buy option becomes
compelling: $0.99/month for the same core features.
Frequently Asked Questions (FAQ)
Is SpyMatrics worth the money?
At retail pricing ($50-$200/month), it’s worth it for professional media buyers running $5K+/month in ad spend —
the competitive insights easily save more in testing costs than the subscription costs. At the ToolSurf group
buy price ($0.99/month), it’s a no-brainer for any marketer running paid ads.
How accurate is SpyMatrics’ data?
Ad creative data and landing page captures are highly accurate — what you see is what competitors are actually
running. Performance estimates (spend, impressions) are directionally useful but should be considered
approximations, not exact figures.
Can SpyMatrics help me find winning products?
Absolutely. Filter for Shopify/e-commerce ads running 30+ days with high engagement, and you’ll find products
that are likely profitable. This is one of SpyMatrics’ strongest use cases for dropshippers.
How does SpyMatrics compare to Facebook’s Ad Library?
Facebook’s Ad Library is free and shows active ads, but it provides no performance data, no landing page
captures, no historical data, and no cross-platform coverage. SpyMatrics fills all these gaps with its
analytical engine and multi-platform database.
Is there a free version of SpyMatrics?
SpyMatrics may offer limited free trials. However, the most cost-effective way to access the full platform is
through ToolSurf’s group buy at $0.99/month — significantly cheaper than any direct plan.
Does SpyMatrics work for B2B advertising?
Yes. SpyMatrics tracks B2B ads across Google and LinkedIn-adjacent campaigns. The search filtering lets you
narrow down to B2B-specific niches like SaaS, consulting, and enterprise software.
How often should I use SpyMatrics?
We recommend 2-3 dedicated research sessions per week, each 30-60 minutes. One session for competitor monitoring,
one for creative inspiration, and one for trend analysis. Consistency matters more than session length.
Can I use SpyMatrics on mobile?
The platform is web-based and works on mobile browsers, though the desktop experience is significantly better for
detailed research due to the data density and filtering capabilities.
🏆 ToolSurf Verdict: SpyMatrics Review — 4/5 Stars
Our SpyMatrics review conclusion: it’s a solid, comprehensive ad
spy tool that excels at landing page intelligence and affiliate research. The multi-platform coverage puts
it above single-platform alternatives. At $0.99/month through ToolSurf, the value
proposition is exceptional. We recommend it for any marketer running paid advertising.
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