What Is The Write Your Site Bundle?
The Write Your Site Bundle is an all-in-one website copywriting and content creation package
designed to help entrepreneurs, small business owners, and marketers create professional, high-converting
website copy without hiring an expensive copywriter. The bundle includes templates, frameworks, swipe files, and
step-by-step tutorials for every page on your website — from the homepage and about page to service pages,
landing pages, and blog posts.
In today’s digital landscape, your website is often the first impression prospects have of your business. Yet
most small business owners struggle with writing copy that communicates their value proposition clearly. They
either write bland, generic text that fails to differentiate, or they spend $3,000-$10,000 on a professional
copywriter — money that could be better invested in marketing and growth.
The Write Your Site Bundle bridges this gap by providing proven copywriting frameworks that anyone can follow,
regardless of writing experience. Each template includes fill-in-the-blank sections, examples from
high-performing websites across multiple industries, and editing checklists to ensure your final copy is
polished and persuasive.
What makes this bundle particularly valuable is its focus on conversion-oriented copy — every
template is designed not just to inform visitors, but to guide them toward specific actions: scheduling a call,
making a purchase, subscribing to a newsletter, or requesting a quote. This conversion focus transforms your
website from a digital billboard into an active sales asset.
Why Choose ToolSurf’s Group Buy?
Premium website copywriting bundles typically retail for $197-$497 — and that’s just the templates. Professional
copywriters charge $1,000+ per page. Through ToolSurf’s group buy service, you get The Write Your Site Bundle
for just $0.99, making professional-grade website copy accessible to literally every budget level.
ToolSurf has built a reputation as one of the most reliable group buy tools providers, offering
thousands of premium digital products and tools at dramatically reduced prices. Your purchase includes immediate
download access to the complete bundle.
Key Features
- Homepage Copy Framework: A proven structure for writing homepages that capture attention in
the first 3 seconds, clearly communicate your value proposition, build credibility through social proof, and
drive visitors to take action — following the StoryBrand and AIDA copywriting models. - About Page Blueprint: Move beyond boring company timelines. This template helps you craft
an about page that positions your brand story as a narrative where the customer is the hero and your
business is the guide. - Service/Product Page Templates: Industry-specific templates for describing your offerings
in terms of benefits (not features), overcoming objections, and creating urgency — all optimized for both
readability and SEO. - Landing Page Conversion Kit: High-converting landing page templates for lead magnets,
webinars, product launches, and special offers. Includes above-the-fold hero section formulas, benefit
stacks, and CTA button copy variations. - Blog Post Framework: Templates for creating SEO-optimized blog content that ranks and
converts, including introduction formulas, section structures, and call-to-action placement strategies. - Email Opt-in Copy: Pop-up, inline, and exit-intent copy templates that convert visitors
into subscribers without being annoying. Includes headline formulas and lead magnet description templates. - Testimonial Request Scripts: Email templates and interview questions for gathering
compelling testimonials from clients, formatted for maximum impact on your website. - SEO Copywriting Guide: Instructions for weaving keywords naturally into your copy without
sacrificing readability or conversion rates. Covers meta titles, meta descriptions, header tags, and
internal linking. - Brand Voice Workbook: Interactive exercises for defining your brand’s tone, personality,
and vocabulary — ensuring consistency across all website pages and marketing materials. - Editing and Quality Checklist: A comprehensive checklist for polishing your copy before
publishing, covering readability, grammar, SEO elements, conversion triggers, and mobile formatting.
Use Cases
Startup Website Launch
Founders launching a new business need a professional website fast. The Write Your Site Bundle provides copy
templates that can produce a complete 5-page website (home, about, services, contact, blog) in a single weekend
— saving weeks of writing and thousands in copywriting fees.
Website Redesign and Refresh
Businesses refreshing their website design often discover that old copy no longer fits the new design or brand
direction. The bundle’s frameworks help rewrite all pages systematically while maintaining message consistency.
E-Commerce Store Copy
Online store owners use the product page templates to write descriptions that sell. The emphasis on
benefit-driven language and objection handling is particularly effective for products competing in crowded
markets.
Freelancer and Consultant Portfolios
Service professionals who sell expertise (coaches, consultants, designers, developers) benefit from the about
page and service page templates, which position them as trusted experts rather than commodities.
Landing Page Campaigns
Marketers running paid traffic to landing pages use the conversion kit to A/B test different headlines, benefit
stacks, and CTAs — increasing conversion rates and lowering cost per acquisition.
Step-by-Step Guide
- Complete the Brand Voice Workbook: Before writing anything, define your brand personality,
tone, and key messages. This foundation ensures consistency across all pages. - Start with Your Homepage: Follow the homepage framework to write your most important page
first. This sets the messaging foundation that other pages will build upon. - Write Your About Page: Use the StoryBrand-inspired template to craft a compelling brand
narrative that connects emotionally with your target audience. - Create Service/Product Pages: Apply the industry-specific templates to describe each
offering in terms of customer benefits, supported by social proof and clear CTAs. - Build Landing Pages: Use the conversion kit for any specific campaigns (lead magnets,
product launches, webinar signups). - Polish and Publish: Run every page through the editing checklist. Optimize for SEO using
the copywriting guide. Then publish with confidence.
Pros and Cons
| Pros | Cons |
|---|---|
| Complete templates for every website page type | Templates still require customization — not “done for you” |
| Conversion-focused, not just informational | Limited industry-specific examples (mostly B2B/service businesses) |
| Brand voice workbook ensures consistency | No video tutorials — text-based only |
| SEO copywriting guide included | Doesn’t cover technical website setup (hosting, CMS) |
| Editing checklist prevents common mistakes | May need pairing with design tools for visual elements |
| Testimonial gathering scripts are unique | No ongoing updates or community access |
vs. Alternatives
Compared to alternatives like Copyhackers’ 10x Web Copy (which retails at $497+), Donald Miller’s StoryBrand
website guide, or Amy Porterfield’s website copy templates, The Write Your Site Bundle offers comparable depth
at a fraction of the cost — especially through ToolSurf at $0.99. While some premium courses include video
walkthroughs and community access, the core copywriting frameworks in this bundle are equally effective for
self-motivated learners.
Who Should Use It?
- Small business owners who can’t justify $3,000+ for professional copywriting
- Startup founders launching their first website on a bootstrap budget
- Freelancers and consultants who need a portfolio website that sells their expertise
- Marketing managers responsible for website content updates across multiple pages
- E-commerce entrepreneurs writing product descriptions and category pages
Tips for Getting the Most Out of It
- Don’t skip the brand voice workbook. The temptation is to jump straight to templates, but
defining your voice first makes every page more authentic and consistent. - Write ugly first drafts. Get your ideas down using the templates, then polish with the
editing checklist. Perfectionism during the first draft slows you down. - Study the example copy. Don’t just fill in the blanks — read the annotated examples to
understand why specific phrases work. - Get feedback from real customers. Before finalizing, share your draft copy with 2-3
existing customers and ask if it accurately describes why they chose you. - Optimize for mobile. Short paragraphs, clear headers, and scannable formatting are
essential since most visitors browse on phones. - Pair with SEO tools. Use an Ahrefs group buy to
research keywords for your pages, then weave them naturally into your copy using the SEO writing guide. - Update quarterly. Website copy isn’t set-and-forget. Revisit your core pages every quarter
to refresh messaging, add new testimonials, and update offers.
Verdict
The Write Your Site Bundle is a practical, no-fluff resource that solves a real problem most small businesses
face: creating website copy that converts visitors into customers. The templates are thoughtfully designed, the
frameworks are proven, and the editing checklist alone saves hours of proofreading anxiety. At $0.99 through
ToolSurf, this is arguably the most cost-effective investment in your website’s performance you can make.
FAQ
Do I need writing experience to use this bundle?
No. The templates are designed for non-writers. Follow the fill-in-the-blank format and the included examples
provide clear models to follow.
What format are the materials in?
Most materials are in PDF and editable document formats (Google Docs/Word). You can copy, paste, and customize
directly.
How many pages can I create with this bundle?
The bundle includes templates for 10+ page types. You can create an entire website’s worth of copy — homepage,
about, services, blog, contact, landing pages, and more.
Is the copy SEO-optimized?
Yes, the SEO copywriting guide accompanies every template with instructions on keyword placement, meta tags, and
internal linking best practices.
Can I use this for multiple websites?
Yes, there are no usage restrictions. You can apply the templates to as many websites as you need — perfect for
agencies or entrepreneurs managing multiple businesses.
Will this work for e-commerce product pages?
Yes, the service/product page templates are adaptable for both physical and digital products. The benefit-driven
framework works across industries.
How long does it take to complete a full website?
Most users report completing a 5-page website in 3-5 days working 2-3 hours per day. Complex sites with multiple
service pages may take 1-2 weeks.
What if I already have a website but want to improve the copy?
The editing checklist and page-by-page templates work equally well for rewrites. Compare your existing copy
against the frameworks to identify improvement opportunities.
