Alexa is the name of a company founded in 1996 and acquired by Amazon.com, the online giant of the US online retail giant. Alexa’s “front” goal is to direct users to the Net, helping them find popular, content-rich websites. Alexa’s goal is to help Amazon.com capture and market consumers’ tastes, as well as the way they access websites, thereby promoting marketing policies, Effective advertising. Through statistics of the activity of web users, Alexa can list the ranking of popular and popular sites.
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